Who is your Second Self?
A friend is a second self, so that our consciousness of a friend's existence...makes us more fully conscious of our own existence. ~ Aristotle
To us, Second Self is about fulfilling a dream. We all have our passion projects or side hustle that you do because you love it. Second Self is the result of our co-founders fulfilling their dream.
Second Self is founded by two friends, Chris Doyle and Jason Santamaria, both Georgia Tech Grads with a passion for beer. They met in college and started home brewing in 2005. Both brewing and the idea of starting their own brewery became a bigger part of their lives. At the time the brewery project began, Jason was in consulting and Chris was in contracting. Every weekend, the two brewed beer and at night worked on their business plan to make this dream a reality. This was an escape from their corporate jobs/life and what seemed to be an alter ego. They jokingly called this alter ego their...Second Self.
That is why everything here is 2's. We have 2 founders, we have 2 - 2's in our logo, our beers have 2 colors, and our beers have 2 sides (both branding and recipe-wise). Our motto is "Sip into your Second Self" which, for us, means "go and live your dream"; but it can literally mean to sip into your Second Self [beer].
2016 has been a big year for us. Second Self has gown a lot in the past two years. This year alone, we've expanded our brewhouse, production facility, staff, and taproom. We're very proud of our space and our team, and we hope you come by to see us and find your Second Self!
~Jason and Chris